Yeah, things have definitely changed. Just stuffing keywords or buying random backlinks doesn’t work anymore — especially in the crypto space, where Google is super strict. What’s working for us now is a mix of high-quality content (written by people who actually understand crypto), proper on-site SEO, and getting backlinks from trusted crypto-related sources.

Also, don’t overlook the importance of niche experience. General SEO advice doesn’t always apply here. We ended up working with a crypto SEO firm that focuses specifically on blockchain and Web3 projects — they helped us clean up our site, find better ranking opportunities, and actually get noticed in search.