I’m planning to launch my first proper radio campaign soon, but I’m nervous because I’ve never done this before. I keep wondering what exactly I should have ready before sending anything out. Do I need a polished biography, photos, videos, or just the music? I don’t want to mess it up by missing something important. For those who have gone through this process, what steps helped you feel prepared before pushing your tracks to stations?
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I think the best way to approach it is to see the campaign as an introduction. The more complete and professional the presentation, the easier it is for stations to decide quickly. Having all the essentials ready saves time and helps avoid back-and-forth. It’s really about showing that you’re serious from the start.
Preparation makes a big difference. When I worked with radio pluggers, they emphasized having everything in place before starting: strongest tracks, professional bio, clear photos, and links to socials. That way, when the campaign went live, stations had all the details at their fingertips. It wasn’t just about the music, but the full package. Knowing that everything was organized gave me confidence and meant the campaign ran smoothly without delays.